I admit: I am mediocre. But I like to think about excellence and individuals who have reached some level of excellence. There are, of course, many ways to approach this, but one thing that keeps running through my head is: excellence cannot exist under the direction of mediocrity.
This may seem obvious. Maybe it is. In any case, here's why I'm thinking it:
Let's say you own a company and you want to build a new headquarters. Now, presumably, you have some idea how you would like the building to look, but you're no architect. So you hire an architect. He, presumably, has some experience designing buildings. The question is: who designs the building? You or the architect?
Really, that depends on how you perceive your abilities vs his. If you perceive yourself as having an
excellent eye for building design, you will give instructions to the architect and he will basically follow them. After all, you're paying him. However, if you perceive yourself as
mediocre (or worse) in this regard, you will defer to his experience because you perceive him as excellent, at least in comparison to yourself.
Now, which is the better course? I think it's safe to say the latter. After all, he is the architect. Sure, you give him some themes you'd like to see.
But then you let him work his excellence. The building gets built, and it is admired by all passers-by.
Of course, this latter approach depends on two very critical things: the architect should actually be excellent, and you should recognize your mediocrity in this respect.
Granted, this is a contrived example. But, I daresay, this principle affects the rise of companies today. There are at least two models of product design that I can think of: designing products based on input from users (or stakeholders, financiers, etc) and designing products based on
what you think is cool.
If you have mediocre product designers, definitely go with the former. But if you have excellent product designers, you better go with the latter.
Most companies and/or products fall into the first bucket. They need to build their product to satisfy their customers, so they do whatever they can to meet the customers' needs. By definition, most of anything is mediocre. So for the general case, this is a good model to follow.
But the companies that fall into the second bucket are the game-changing companies. Google, Apple, Tesla. Did Google do market research when they decided to build Loon? Self-driving cars? Gmail? No! They made those products because they thought they were cool. Likewise with the iPod, iPhone, and the Model S.
People who are excellent in their field built something they thought was cool. More often than not, other people then also thought those things were cool.
If Apple had built the iPod based on feedback about music players of the day, it would simply have been a CD-player with some more bells and whistles. People mediocre in the field wouldn't have had the creativity or technical background to envision something game-changing. But the excellent people did!
Now, what would have happened if their boss (or stakeholder, or financier) didn't recognize the genius of their vision - if they were mediocre? They may have squashed the project. The best case scenario would have been the forgoing of huge profits. The worse case would have been those excellent people quitting, starting their own competing company, and putting Apple out of business.
So I guess what I'm saying is that if you want your company to do something ground-breaking, hire excellent people and then get out of their way.
And now, the giant caveat. What happens when mediocre people think that they are excellent? That's clearly the worst of both worlds. They would refuse to listen to input from those who know more even though they don't have the skills to justify such hubris. Those are the people you fire.
The last question, then, is: how does one recognize excellence, especially if he is mediocre himself? That's a tough one. I may not be able to recognize excellence, but I can recognize if someone is better than me. Those are the people who I hire. And I tell them to hire people better than them. After enough such iterations, hopefully we can hit that bar.