So here we are.
Predictably Irrational: The Hidden Forces that Shape our Decisions is all about how humans behave in... drumroll please... predictably irrational ways. Each chapter starts with an anecdote or observation that leads to a hypothesis. The hypothesis is then tested via carefully crafted experiments. Here are some highlights. The videos below are not nearly as good as the chapters, but they give you an idea:
Chapter 1: The Truth About Relativity: Why Everything is Relative, Even When It Shouldn't Be
Chapter 2: The Fallacy of Supply and Demand
Chapter 3: The Cost of Zero Cost
Chapter 4: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
Chapter 7: The High Price of Ownership: Why We Overvalue What We Have
Chapter 8: Why Options Distract Us From Our Main Objective
Chapter 9: The Effect of Expectations: Why the Mind Gets What It Wants
The second book is equally engaging. More on that later...